Beneluxe

Ethics has emerged as a common discussion topic and concern for user experience practitioners. It makes sense. As technology has gotten more advanced over the past decade with massive platform infrastructures in place and growing implementations of AI/ML, technologies have grown very powerful. The pressure to grow profits is relentless. Competition between products is fierce. And client partners who want to use these technologies have more money and power with motives to increase both. You know those movies where the protagonist is a quirky genius inventor and the bad guy is an evil CEO or military general ready to exploit their findings once they see it work? Here we are.